About Us

ASTIC GENERAL TRADING L.L.C. is by all means to be considered your first checkpoint if you are in need of anything related to Air conditioning & Refrigeration. Since its inception as a general trading company specializing in HVAC, Astic has over the years managed to diversify into industries such as Building Materials and Oil & Gas.

Established in 1994 by Mr. K.B.Madhavan, a veteran in the HVAC industry with over 35 years of experience, he has helped Astic to scale new heights making it one of the market leaders in its segment.

In order to sustain the upcoming demand Astic has opened a retail showroom – Arctic Air-Conditioning & Trading L.L.C in the heart of Dubai- Deira. Arctic was opened so as to manage the smaller deliveries on a day to day basis as well as to meet ever growing demand for air conditioning and refrigeration spare parts and accessories. Arctic Air-conditioning also focuses on servicing a large array of maintenance companies on a timely basis.

Our high standards of service ensure that our clients from various markets stay with us throughout. Our trade activities are spread worldwide and currently we export various products to Europe, GCC, Middle East, Africa and South-East Asia.

Our acclaimed business partners have also been a pillar of strength during these successful years. Their internationally approved products are world renowned and adhere to international standards like ASTM, BS, JIS, DIN, EN & IS.

We remain committed to provide the same high standards of services in the coming years and will strive to continually be a name that can be trusted and reckoned with in the industry.

Mission Statement

“Astic is dedicated to bridging gaps between the manufacturer and end user by distributing and selling top quality HVAC, Building Materials and Oil & Gas products through various efficient and speedy channels with integrity and accountability.”

Core Values

Excellent Customer Service:
We believe that in order to retain and develop customer base it has to be followed by unparalleled service right from the first point of contact till the successful completion of the project.

Trust & Integrity:
With close to four decades of experience in the industry, we thrive and take pride in our customers and suppliers alike who have taken Astic into their inner circle of trust over the years. We also make sure that all of our Astic employees conduct themselves with utmost integrity and dignity in knowing that they are amongst the few trading companies that strive to make a difference within the industry and otherwise.

Quality:
Astic’s pillar is its promise to deliver quality in terms of goods and service and never to compromise on it at any cost. Quality is an integral part of all of our processes including audit, documentation, procurement and logistics.

Social Responsibility:
Astic also believes in giving back to the community. As one of the sponsors and participants for the “Unity in Diversity- Bridging Cultures, Building Peace & Development” in association with United Nations Alliance of Civilizations and the Global Dialogue Foundation acknowledging the need for a global community that embraces all races, religion, nationality cast etc.

Under the patronage of Mr. K.B.Madhavan, yet another initiative that aims to enhance the wellbeing of the society as well as keep its members fit both physically and mentally through its free daily yoga sessions is the “Friends of Yoga” group. What started as a handful of people, the friends of yoga group has now branched out to 17 locations within the UAE and 14 other countries apart from UAE, with a membership base of more than 25,000 Yoga friends.

Core Values

Excellent Customer Service
We believe that in order to retain... more
Trust & Integrity
With close to four decades... more
Quality
Astic’s pillar is its promise to deliver... more
Social Responsibility
Astic also believes in giving... more